On & On is a curated, 12-hour music and lifestyle festival designed for a modern, tech-savvy audience in Addis Ababa. The event is built around a premium house music experience, blending an amazing vibe with interactive attendee activities, drinks, and games.
Held at The Warehouse (Jacross), the series focuses on minimalist and modern branding aesthetics, serving as a high-energy platform for urban professionals and trendsetters aged 25–35. Through its collaboration with Motor Sport ET, On & On also functions as an immersive "pre-game" destination, where elite race cars and motorbikes are showcased to bridge the gap between lifestyle culture and high octane performance.
During the daytime, since we're showcasing cars and motorbikes, there will be families with their kids, but starting from 2:00LT strictly 21+
